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Red Nose

Red Nose is Australia’s leading authority on safe sleep and safer pregnancy advice and bereavement support for anyone affected by the sudden and unexpected death of a baby or child during pregnancy, birth, infancy or childhood.

Vision and mission

Red Nose strives to reduce the rates of sudden and unexpected death of babies including those during pregnancy, whilst providing best practice bereavement support for those (anyone) impacted by the death of a baby or young child.

How Red Nose can help

Red Nose offers bereavement support services for anyone impacted by the death of a baby or young child and through their 24/7 phone support line, online live chat support, peer support service, counselling, their hospital to home bereavement support program. Their services include support groups, grief and loss support library, remembrance services and events.

They provide advice and education on safe sleeping, safe settling and safer pregnancy for parents, families, health professionals and educators.

Information lines / help lines

  • For 24 hour/7 day a week/365 days a year bereavement support please call 1300 308 307. Visit Red Nose Grief and Loss for further information.
  • For Safe Sleeping information and resources visit Red Nose or call us on 1300 998 698, Mon to Fri 9am – 5pm AEST

Programs and apps and tools

  • Hospital to Home program — provides support to parents leaving the hospital after stillbirth, sudden infant death or neonatal death by connecting them with mental health support services, assisting them with memory-making activities and also helping with funeral arrangements. The program is tailored to the needs and wants of the family and is world-first in terms of its design and delivery.
  • Grief and Loss training — designed to build the skills of people who interact with bereaved families and clients.
  • Safe sleep training — packages are based on the latest scientific evidence and have been developed by our Safe Sleep Experts to help you keep babies in your care safe.

Recommended links

Last reviewed: February 2024

Information from this partner

Found 31 results

Introducing Your Pet To Your New Baby - Red Nose Australia

Something that can often be overlooked is the relationship between your family pets and your new baby.

Read more on Red Nose website

Red Nose Warns Against Using Inclined Sleepers - Red Nose Australia

Red Nose is urging parents to reconsider using inclined baby products in the wake of a popular baby sleeper which has now been linked to 100 infant deaths in the United States.

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My Baby Has Reflux

Babies with GOR should be placed to sleep on their back from birth on a firm, flat mattress that is not elevated. Most of this regurgitation resolves spontaneously after 6 months, and completely by twelve months in 95% of babies.

Read more on Red Nose website

Paracetamol Use in Pregnancy: Is It Safe? | Expert Advice from Red Nose

Is paracetamol safe to take during pregnancy? Red Nose supports expert guidance from RANZCOG, the TGA and AMA, reaffirming its safe use when taken as advised. Learn what parents need to know.

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Safe Sleeping Bags: Keeping Your Baby Cozy and Protected While They Sleep

Discover how to choose and use safe baby sleeping bags to reduce the risk of SUDI and keep your little one cozy, secure, and at the right temperature. Learn Red Nose Australia’s evidence-based recommendations on TOG ratings, fit, and safety tips for newborns and beyond.

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Soft Toys and Comforters in Infant Care: Are They Safe for Babies? - Red Nose Australia

Soft toys and comforters are not recommended to be used in the sleep space until at least 7 months old - corrected for prematurity.

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Is it OK for Babies to Wear a Necklace or Beads?

Red Nose does not recommend placing anything around the neck of a sleeping baby.

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How to Dress Baby for Sleep

Research shows that when a baby gets too hot it increases the risk of SUDI (sudden unexpected death of an infant). It is important that parents and carers know how to dress baby safely for sleep.

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When to Move from Cot to Bed

To help prevent injuries, it is important to move your child from their cot when they start to try climbing out.

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Planning a Pregnancy? Is it Safe to Consume Alcohol?

If you’re planning a pregnancy, it’s safest not to drink alcohol.

Read more on Red Nose website

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