The campaign aims to improve public awareness about the risk factors for avoidable blindness and vision loss, highlight the benefits of early detection and treatment, particularly for those over 40 years and those at risk, and educate Australians about the types of eye health care services available. See website link for further information available: EntryProcedures The campaign aims to raise awareness among people who are aged over 40 years, have diabetes, have a family history of eye disease are Aboriginal or Torres Strait Islander. If an eye problem is diagnosed early, it can be managed and treated in many cases. The major causes of blindness and vision loss in Australia are uncorrected refractive error and the eye diseases, age-related macular degeneration glaucoma, cataracts