The campaign is for all Australians and provides the tools and understanding to make healthy lifestyle choices, targeting 25-50 year olds who have children, as parents' behaviour is likely to have an impact on their children's lifestyle behaviours. The secondary target audience is 45-60 year olds, likely to either have been diagnosed with a chronic disease or are experiencing the consequences of an unhealthy lifestyle. See http://www.measureup.gov.au/internet/abhi/publishing.nsf/Content/Home: EntryProcedures Measure Up encourages Australians to measure their waists - a simple check to tell if you are at risk of developing a lifestyle-related chronic disease. Campaign information, electronic resources, fact sheets and consumer booklets are available electronically from website links