Don’t search for it, healthdirect it.
It is unsurprising that more than 80% of Australians are turning to the internet for their health information, with the majority researching medical conditions and symptoms*. Unfortunately, many are often overwhelmed with information and find it hard to determine what’s reliable, leaving them more confused.
In our new campaign we are encouraging people to not search for it, but to “healthdirect it”. This is to ensure that they are accessing the right sources of quality information from trusted, Australian health organisations.
* Market research conducted by Objective Digital in June 2013
Last reviewed: December 2014